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Parfums Christain Dior Partners with Amore Pacific

The deal includes use of AmorePacific's Cushion technology for cosmetic compacts.

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By: Marie Redding

Senior Editor, Rodman Media

Parfums Christian Dior has signed an agreement with AmorePacific Corp. at its headquarters in Seoul, Korea – and the deal includes use of AmorePacific’s innovative Cushion technology. 

Sang-Bae Shim, president, AmorePacific, commented, “This agreement holds great significance in that our ‘Cushion’ technology is appreciated by one of the world’s most respected luxury brand companies and a powerhouse in the global beauty industry…we will continue to invest in developing cutting-edge modern technologies such as the ‘Cushion’ to create our vision of New Beauty.”

The ‘Cushion,’ developed by AmorePacific, is a make-up compact built with a specially-designed sponge that safely contains and preserves a liquid formula comprised of foundation, sun protection and various skincare ingredients.

Since the launch of the ‘IOPE AirCushion‘ in 2008, AmorePacific Group has introduced ‘Cushion’ products under 13 different in-house brands – here’s one available at Sephora. The company has submitted 143 patent applications. It currently holds 14 patents registered in both South Korea and abroad.

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